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Toyota to exhibit concept car Camatte at International Tokyo Toy Show


Toyota is to display a family-oriented concept vehicle at the International Tokyo Toy Show 2012 from June 14 through June 171 at the Tokyo Big Sight in Koto Ward, Tokyo. The vehicle, called the Camatte, is aimed at bringing delight to parents and children alike.


The Camatte aims to convey the joy and dreams of motor vehicles to current and future drivers, by providing an opportunity for parents and children to experience together the fun of driving, car customization and car enthusiasm. The preeminently customizable body features toy-like simplicity with easily removable and installable body panels and enables the adoption of a wide range of color and design combinations. A simple body structure has been adopted to spur interest in cars within families by providing an opportunity for parents and children to directly handle vehicle components while developing an understanding of the structure and workings of motor vehicles.

The interior features triangular seating arrangement with reduced distance between the single, center-positioned driver’s seat and the two rear seats to emphasize family intimacy and facilitate parent-child communication, thus creating a fun space to enjoy driving. The pedals and seats can be positioned and adjusted to enable operation by a child while an adult, seated in the rear-right seat, assists steering and braking and helps the child develop driving skills.

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