Fujifilm announces world’s first water, shock, dust and freeze proof compact camera with built-in GPS

Fujifilm has raised the bar in the competitive outdoor compact camera sector by introducing the FinePix XP30; the world’s first water, shock, dust and freeze proof model featuring built-in GPS functionality. Locations can be displayed either as longitude and latitude coordinates, or by place name. The FinePix XP30 has an embedded list featuring around half a million places of interest across the globe. When a shot is taken, the image is tagged with location information, enabling you to quickly find shots of a place you’ve visited. The FinePix XP30 stores your location data every 10 minutes** and, once you get home and the images are downloaded to a PC (through the MyFinePix Studio software included with your camera), a map of the route, along with the pictures you took along the way is created using Google Maps.

In addition to GPS and its rugged build quality, the camera also features an impressive 5x, wide-angle, zoom lens, a 14 megapixel resolution and a healthy range of picture taking functions. With a FinePix XP30 in your rucksack, outdoor photographers will be able take their pictures to new heights without the steep price tag. In addition to the premium optics, the XP30 features Fuji’s advanced Dual Image Stabilisation system to help combat camera shake.
As well as offering all the benefits of an outdoor camera, the FinePix XP30 is also a great picture-taking machine in its own right. It boasts a full range of flash overrides, Face Detection for perfect portraits and a generous selection of subject-based scene modes, including Motion Panorama which automatically stitches up to three shots together to create panoramic pictures simply and easily. Outdoor photographers wanting to shoot video aren’t neglected either; the FinePix XP30 offers HD movie capture of 720p at 30 frames per second or conventional 640 x 480 pixel definition. The camera is available in 5 colours: Black, Silver, Orange, Blue and Green.