NEC Electronic ad display panel analyzes who you are and show what you love to see

PanelDirector the latest electronic ad display panel from NEC, looks back at you, analyze who you are and show what you love to see. The PanelDirector is equipped with a small camera that captures the image of an onlooker. The image is compared to some 10,000 patterns stored in its database, and the panel assumes the gender and the age of the person. Then it shows suitable ad content.During a recent demonstration at NEC headquarters in Minato Ward, Tokyo, a young woman stepped in front of the display panel. It responded by showing a mock ad featuring Italian pasta.

The results of analysis are stored in a database, but for privacy protection captured images are not, the officials said. This analysis feature will be an efficient tool for businesses that want to pitch their products and services to certain age and gender groups.