Shunkosha ,one of Japans leading advertising agency focused primarily for general transportation advertisement business has introduced FeliCa NFC enabled strap as an in transit advertising medium on the Tokyo Ginza and Marunouchi subway Lines. The first ads using FeliCa NFC enabled straps is from a Japanese travel agency-HIS.
Passengers with mobile wallet phone can get the embedded URL of the advertiser by just holding the mobile phone in front of the FeliCa reader.
