Nikon unveils 1 NIKKOR VR 10-100mm f/4-5.6 compact and lightweight 10x zoom lens for Nikon 1
Nikon today announced the release of the 1 NIKKOR VR 10-100mm f/4-5.6 lens that will expand the lineup of 1 NIKKOR lenses for Nikon 1, Advanced Cameras with Interchangeable Lenses. The 1 NIKKOR VR 10-100mm f/4-5.6 is a 10x zoom lens covering the 10-100mm range of focal lengths (equivalent to 27-270mm in 35-mm  format) equipped with a vibration reduction mechanism (VR). Even compared to 5x or greater high-power zoom lenses for digital cameras with interchangeable lenses, the 1 NIKKOR VR 10-100mm f/4-5.6 is not only of the smallest size in its class, it also features one of the lightest and compact bodies.
Because this single lens covers a broad range of focal lengths, from wide-angle to telephoto, users can capture images of distant subjects and close subjects without changing lenses and without missing a beat. The 1 NIKKOR VR 10-100mm f/4-5.6 achieves sharp and clear images in a wide variety of scenes, from every day scenes to vacation trips, such as snapshots, portraits, food, and landscapes. The lens is also supplied with the Nikon 1 J3 as a kit lens. It is available in the same 5 colors (white, black, silver, red, beige) as the camera body, and color has been applied to the entire outer surface of the lens barrel for consistent color even when the lens is zoomed out.