Casio EDIFICE Partners with Formula One Team Scuderia Toro Rosso
Casio has signed a two-year agreement as an official partner of the Formula One team Scuderia Toro Rosso, beginning in January 2016. Casio will make the most of this relationship to actively promote its EDIFICE brand, which takes its inspiration from motorsports concepts. Under the concept of Speed and Intelligence, the EDIFICE brand evokes a sense of velocity and energy that is found in motorsports. These watches continue to evolve in how they utilize the latest electronics technology to deliver improved chronograph and world time functions. With their bold designs and varied functions, EDIFICE watches enjoy a strong following among motorsports enthusiasts.
Scuderia Toro Rosso is enjoying a surge of popularity with its lineup of up-and-coming drivers including Max Verstappen, already a force to be reckoned with at just 18 years of age. His teammate is the talented Carlos Sainz whose father is a former World Rally Championship title holder. The two hotly anticipated drivers will lead the charge for Scuderia Toro Rosso in the upcoming Formula One season.