G-SHOCK Announces Virtual World Collection Watches

Casio today announced a new line-up of men’s G-SHOCK timepieces, the Virtual World collection. Inspired by the growing popularity of today’s virtual experiences, it evokes a sense of digital culture and aesthetics via minimalist black bezels and bands that are accented with vibrant blue violet coloring on the dials. The new Virtual World collection brings G-SHOCK’s analog-digital lineup into the style of virtual reality, capturing the lively color combinations as seen in virtual reality concerts, events, and video games. They feature the signature toughness and designs of G-SHOCK’s most popular models: the GA2100, GA700, and GA900.

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 The striking, bold blue violet color on the dials of each watch contrast with the black band and bezel to allow the wearer to show off a look that is from another world or time. The GA2100VB-1A features a standout octagonal bezel and thin case featuring a carbon core guard structure, as well a unique light fadeout feature on the dial.

. The GA700VB-1A and GA900VB-1A both sport large, rugged cases with metallic dials, hand shift functions, and more. The GA900VB-1A also features black ion-plated screws at the corners of its bezel. All three of the watches include Super LED backlights for enhanced readability, among additional capabilities.

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Each timepiece of the Virtual World collection upholds the premium design and technical features found on its base models. The new  GA2100VB-1A will retail for $99, the GA700VB-1A will retail for $110, and the GA900VB-1A will retail for $140. All three models will be available for purchase mid-November at select G-SHOCK retailers, the G-SHOCK Soho Store and